VINYL MUSIC FOR EVERYONE
SPINBOX believes there is no more authentic way to connect people through music than with the tactile nostalgia and quality sound of a collectible record. But to compete in a market with many other record curators we needed to create a niche for them as the top tastemakers.
We positioned SPINBOX by leaning on the emotional feeling of connection and unity that music brings and is so needed at this moment in history. Using nostalgic visual imagery and highlighting musical curators with soul and stories, we built a brand that feels as good as it sounds.
What We Did