Yoga wear is known for elegant comfort that helps us get into the mindset of health and zen. Yet modern fabric is made from synthetic materials and some really scary chemical dyes that are not so, well...zen. Öko Living wanted to transform the industry even beyond organic cotton with bioactive herbal dyes that are antifungal, antibacterial and medicinal. Our mission was to create a brand that could build a movement to rethink the impact of clothing.
We built the Öko brand around curiosity and motion; infusing this into the visuals, website and name. Each interaction with the brand invites people to meditate on their own unique movement in the world.
What We Did