Lucky Lion has a relentless commitment to curating the finest cannabis available. They needed to conceptualize a brand direction that would show them as the leader in class and taste. As suppliers selling and marketing directly to stores they still needed to create a niche culture and brand that clientele would remember and request.

We worked with Lucky Lion to redefine the stereotypes of this industry and showcase their sophisticated approach. A brand voice emerged that was sophisticated and not stoner, sexy but not smutty, and refined but not rigid.

Brand Identity

 

 

Website

 

 

Packaging

 

www.luckylion.com

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