Lucky Lion has a relentless commitment to curating the finest cannabis available. They needed to conceptualize a brand direction that would show them as the leader in class and taste. As suppliers selling and marketing directly to stores they still needed to create a niche culture and brand that clientele would remember and request.
We worked with Lucky Lion to redefine the stereotypes of this industry and showcase their sophisticated approach. A brand voice emerged that was sophisticated and not stoner, sexy but not smutty, and refined but not rigid.
What We Did